Portfolio
The portfolio represents work created by the talents at Clear Graphic Design as a studio, and as an independent designer. Additional work is continually posted, so do visit our work section often!
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Direct Mail Marketing
| Company | Thomson Scientific, formally known as ISI and Thomson ISI |
| Description | ISI's presence at the 2000 American Libraries Association Annual Conference Variety of Direct Mailers for Thomson Scientific's products, seminars, shows and events. Thomson ISI's head office was located in Philadelphia, PA, USA. |
| Solution | These pieces, which were often times invitations, were used as marketing tools for a variety of reasons — to inform all current and potential future customers of ISI Web of Knowledge™ products, at time of new editions and/or of improvements to the product; to announce ISI's presence and its products' presentations at a show or event; to engage audiences in Thomson ISI initiatives; and to share news and information about progress. Each Direct Mailer was created for specific events and initiatives based on unique concepts and selling features relevant to each event and initiative. Selling features could vary from marketing a distinct or uncommon location of a tradeshow event to emphasizing and promoting a targeted specific selling feature/goal. Although each piece were allow to support a unique look and personality based on a theme and concept, the deliverable still remained a Thomson Scientific piece with continual reference to ISI or Thomson Scientific through text and its own visual identity elements. |
| Team | Concept/Design: Malini MacDonald; Team of direct clients: Thomson ISI's Event Specialists and Coordinators, Product Specialist and copywriters |
