Portfolio
The portfolio represents work created by the talents at Clear Graphic Design as a studio, and as an independent designer. Additional work is continually posted, so do visit our work section often!
Click on any one of the thumbnails to view the work.
Branding and Visual Identity Design
| Company | Thomson Scientific, formally known as Thomson ISI |
| Description | Brand development and Visual Identity Design for Thomson ISI's ISI Web of Knowledge™ platform; head office located in Philadelphia, PA, USA. |
| Solution | ISI Web of Knowledge™ is a dynamic, fully integrated environment of databases intended to provide high-quality content as well as tools to access, analyze, and manage research information. The identity of the new ISI Web of Knowledge™ portal had to visually reflect a multifunctional environment. It had to be dynamic and visually suggest constant content/information change and growth, hence the open sphere of information showing movement. The elements within the identity signify connectivity and ease of cross-searching amongst all products housed under the ISI Web of Knowledge™ portal. A color-coding approach, where each color was specifically chosen based on relevance to the product, was implemented to identify each product logo (which can be seen in the next two ISI Web of Knowledge™ portfolio pieces). The final brand and visual identity for the portal and suite of products were very well received as the design achieved all of the objectives, including a fresh and enticing look which has since made it very successful within its market. |
| Team | Concept/Design: Malini MacDonald; Team of direct clients: Thomson ISI's president, vice-presidents, as well as a panel of management personnel from the North American ISI offices, Latin American ISI offices and European ISI offices. |
